
Every year, Jews from all over the world travel to various Moroccan cities for hilouloth, celebrations commemorating tzadikim, or famous, wise Jewish scholars and Rabbis from the past. Dozens of these occur a year, and as part of my research on the history and culture of Jewish Moroccans, it was only natural for me to attend one. I was lucky that one such hiloulah, for Rabbi Chaim Pinto, was being held the weekend of September 18th in Essaouira, in the south of Morocco. As his descendant, the great Rabbi David Pinto currently lives and works in France and has yeshivot and a devout following across the world. His organization Hevrat Pinto organizes the hiloulah every year.
Rabbi Pinto lived during the turn of the 18th century, at a time when roughly half of Essaouira’s population was Jewish. He is famous as a “great rabbi and tzadik,” although the only additional details I attained about his life and his work was only through the internet (http://www.judaicaplus.com/Tzadikim/pinto.htm), rather than at the hiloulah itself. Some Jews (less than 50) still live in Essaouira; however, because I was busy with the weekend’s events, I did not have time to delve into the details of the community’s recent history or present situation. I did find out, though, that there is a synagogue open in the city now, but it rarely receives a minyan, even on Shabbat.
The weekend itself is held at a very nice hotel set aback from the medina and the main strip of hotels lining the beautiful beach in Essaouira. A gigantic tent is constructed in the parking lot, housing the dining area for the weekend for approximately 800-1000 people (my guess). Although it comes with a hefty price tag, all of the meals from Thursday evening through Sunday afternoon are catered by a kosher catering company based in Casablanca. Aside for meals, the schedule includes all of the daily prayers (conducted in a makeshift synagogue in one of the hotel’s banquet rooms), visits to Rabbi Pinto’s house and grave, study sessions with Rabbi David Pinto, and the actual hiloulah after Shabbat on Saturday night at his grave. The majority of the people in attendance are Jewish Moroccans that currently live in France, while Jewish Moroccans from Israel and Canada, and non-Moroccans from the US, Argentina, and Mexico (usually followers of Rabbi David) all make the journey to Morocco for the event.
As an outsider, never having experienced a hiloulah before, I certainly had no idea what I was getting myself into, and regrettably, I cannot say that now, after it is over, I really understand the hiloulah, with regards to its purpose, significance and meaning for the Jews that attended. The reasons are many: 1. all of the events, speeches, study sessions etc. were in French and were rarely translated for me by a nice woman who spoke some Hebrew, 2. everybody spoke French, making asking questions and receiving thoughtful answers difficult, and 3. never experiencing what seemed to me as saint worship in the past, I was in awe for much of the weekend. The latter became the subject that intrigued me most and caused me to be extremely skeptical, if not cynical, toward the entire cultural experience (side note- many will refer to this as a religious event; however, from my perspective religion was solely the background or the least-common-denominator for those in attendance, not the main attraction).

A description of the customs will elucidate my aforementioned attitude. The main events of the weekend seem to focus around the meals; Rabbi David made grand entrances during the dinners, complete with his Jewish “posse,” Moroccan government officials, and police serving as escorts. The governor of Essaouira was in attendance for 2 of the dinners, and during the first, gave a speech on behalf of the King, saying “This is the way it should always be between Muslims and Jews.” The many courses during each meal were punctuated by bouts of men chanting and singing praise toward Rabbi Chaim, Rabbi David and sometimes, toward G-d.
There were organized excursions during the day to Rabbi Pinto’s home and his gravesite, but it was the actual hiloulah celebration after dinner on Saturday night that was the main event. The hundreds of people in attendance piled into buses at about midnight and gathered outside the gate to the cemetery. Once Rabbi David arrived, we began to file in through the double doors to the cemetery; men entered first and remained on one side of the entrance-walkway of the cemetery and the women followed in afterward to their own side. Once everyone was inside, Rabbi David, followed by a mob of Jewish men screaming and singing the same chants as in the dinner tent, walked through the cemetery and into the “house” built to protect and commemorate his ancestor’s great tomb. As many men as could fit in this small building crammed inside and continued the jumping, screaming, and chanting for about an hour. The windows to the structure began to fog as the men jumped and shouted endlessly, without seeming to tire. Some men were even trying to jump inside or to simply catch a glimpse of the action through open windows. After two rounds of men filtered in and out of the building (about 2 am), the women were finally allowed to enter the building, and pay their respects to the man they revere so intensely.

The entire experience was definitely an interesting for me, in Jewish, cultural and academic respects. The singing and chanting during the weekend represents for me the lasting impression of the hiloulah itself; it was the physical demonstration of prayer and praise for the Rabbi, which seemed to be familiar to all of the people that attended. Therefore, one postulates that this particular type of worship was the means by which they transmit this cultural importance of the festival. One chant that rang through the tent and graveyard incessantly throughout the weekend was “Howaja,” which means in Arabic “He is coming.” After inquiring who the “he” is, most people answered “he” is Rabbi David, who represents his ancestor Rabbi Chaim, while some acknowledged “he” is the messiah, or G-d himself. The fact that this popular chant is in Arabic portrays the particularly Moroccan, more so than Jewish, nature of the festival. Other songs and chants were in either French or Hebrew and only one referenced G-d specifically: “The Holy Blessed One, we love you” (translated from Hebrew).
I, even as the descendant of Jewish Moroccans, felt like an outsider and that the traditions for the hiloulah were completely foreign to me. It was specifically the chanting that made me the most uncomfortable because I could not fight the feeling that it felt contrary to the Judaism I am accustomed to, and borderline un-Jewish The first Jewish story I remember learning in Hebrew school, after “G-d created the Earth in 6 days,” was about the founder of Judaism, Abraham. His father was a pagan and owned a shop that sold idols. As the story goes, G-d spoke to Abraham and told him that there is only one G-d so idol worship is a sin, and that he will begin the first monotheistic religion. In response, Abraham destroyed all of the idols in his father’s shop and Judaism was born. But an idol is not just a statue; the most observant Jews refuse to even hang up photographs of loved ones because they consider it a type of worship to something that is not G-d. With this Jewish teaching as one of the foundations of my faith, I was completely taken aback at how much the customs of the hiloulah resembled saint worship. Here were Jews, not merely paying their respects to an important tzadik, but actually praying to him and his descendant as if they were divine themselves. While I stood at the graveyard with all of the chanting in the background and the crying and praying men and women all around me, I could not conjure up any sort of spiritual emotion, as hard as I tried. At that moment I decided that the cultural boundaries were just too great for me to really share the spiritual emotions that the Moroccan Jews very clearly felt during the festival. And maybe, while it seems “un-Jewish” to me, for them this is just one more way to practice their Judaism. One Argentinean Ashkenazi Jew explained it best: “I am here because of Rabbi David, who showed me the great tzzadik Rabbi Chaim Pinto. And we pray to him because when we do, it brings us closer to G-d.”
One last story really drives the point of saint worship home. I met an Ashkenazi American Jew from New York City that established a relationship with Rabbi David a few years ago and has been attending the hiloulah for the last few years. A few years ago, a friend of his took a photograph of Rabbi David as he was lighting a candle for Rabbi Chaim’s memorial, and he was eager to show it to me. After seeking his friend out and showing it to me, the two men were beside themselves due to the eeriness of the photo; taken before the candle was actually lit, a glowing light surrounds the wick of the candle. They zoomed into the illuminated spot and pointed out what they thought was an image of Rabbi Chaim. Sure, it was pretty strange, but it probably was the result of the camera settings. However, they were convinced of the spiritual significance of this photo; that Rabbi David elicited the image of his ancestor without even lighting his own remembrance candle.
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Three other issues are worth mentioning. I inquired with skepticism on why people attended and celebrated the hiloulah, why they respected the rabbi, and what they actually knew about him. The reasons seemed to be twofold: 1. many of the attendees are followers or supporters of Rabbi David and were invited by him, or 2. it is something they have been doing with their families for years. Interestingly, while everyone I spoke to was quick to say that Rabbi Chaim was a “great rabbi,” no one seemed to really know what it is that he did during his life that made him so great. Therefore, I argue that this observance is more cultural and traditional than religious, partly because the real Jewish meaning or significance of Rabbi Chaim’s Jewish life has been lost or is unknown to the present generation. The other evidence for this argument is the aforementioned lack of prayer and focus on G-d.
Secondly, I was unhappy with the level of segregation between men and women throughout the weekend, with women always taking a backseat to the men. Even in the dinner tent, which resembled more a bar mitzvah party than a synagogue, men and women sat separately. This further reflects the specifically Moroccan cultural nature of the hiloulah, as such “seating segregation” is even common at Shabbat dinner tables.
The last feeling I could not fight over the course of the weekend was how commercial the venture seemed. Maybe it was the colorful and catchy flyer I saw online before the weekend, advertising a fixed discounted price, including airfare from France, transportation for the weekend, and food. But it got worse- I spent $200 on food for the weekend, which works out to over $20 a meal. I understand that kosher food is expensive, but I could not help but feel that someone was making money along the way. Furthermore, “special priveleges,” such as opening the door to Rabbi Pinto’s grave’s building, were auctioned off during the dinner on Saturday night, whle Jewish vendors also brought their goods to sell throughout the weekend. These examples only added to my suspicions of the commercial nature of the event.
At least the food was good.